Advertising on Facebook is more dynamic and offers more options than ever before. For instance, businesses can now optimise their spend towards a consumer by dynamically targeting them with something that they have previously looked at. Facebook's Market Development Manager, Gareth O'Neill joins us to chat about how these possibilities can affect the success of advertising on the platform.
With 10 years of international online experience, in all corners of the world, Gareth now works for Facebook specialising in SEM, SEO and other areas marketing.
