Advertisers in Japan are spending a growing proportion of their budgets on digital and mobile ads, according to a study by eMarketer.
Around 37 billion US dollars are expected to be spent on the Japanese advertising market this year, with a quarter of this going on digital advertising.
From the digital marketing budget, just under half is going on mobile advertising.
These proportions are set to keep on growing.
By 2020, around 41 billion US dollars is predicted to be spent on advertising in Japan. 31% of this will go on digital advertising, with almost three-quarters of this going on mobile advertising.Â
