AccuWeather Pledges To Continue Global Expansion

The Latest Insights from International Online Marketing

The weather forecasting company AccuWeather has announced that two thirds of its users are based outside the US, and has pledged to continue its international expansion. In order to attract more global users, the company has been busy localising its website and app, with AccuWeather now being available in over 100 languages. It has also opened new offices in various international markets, including India, Japan and China. In order to serve the Chinese market, AccuWeather has formed a joint venture partnership with the Chinese government’s weather department. The deal means that AccuWeather is the sole provider of weather information to China’s population of over 1 billion people. AccuWeather has said it intends to continue its international drive this year. 

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