ASOS Sees Brexit Benefit

The Latest Insights from International Online Marketing

Online fashion retailer Asos, has said that it expects to profit from the recent Brexit vote in the United Kingdom.After the vote to leave the EU last month, the strong decline in the strength of the pound has meant that it sits at a 31-year low against the dollar.However, due to over half of sales coming from outside the UK, the lessening demand for items in its home country will have minimal effect on the business.Asos CEO Nick Beighton said that benefits would be seen due to the fact that prices on the site are denominated off sterling, so “now look cheaper to the American and European customer”.

Individual Basic

  • 1 Knowledgebase
Subscribe free

Individual Premium

£15 Per month
Cancel anytime
  • Unlimited
    Plus 50.00% off International Search Summit ticket

Team global

£95 Per month
Up to 7 users, - additional users £10 per month - cancel anytime
  • Unlimited
    Plus 2 tickets for International Search Summit