The kitchen appliances company AO has launched an ecommerce site in the Netherlands.
The country is AO's third market, with the company already having a strong presence in the UK and Germany.
AO allows users to buy products online, and have them delivered to their homes for free. Customers can also trade-in their old appliances.
It will face stiff competition in the Dutch ecommerce market, with other appliance companies such as Media Markt, Coolblue, Bol and Wehkamp already being established household names.
The Dutch domestic appliances market is lucrative, worth over 2 billion Euros annually, making it an appealing market for appliance companies.