AB InBev Launches A Beer Ecommerce Platform

The beer company AB InBev has launched a pilot ecommerce platform. The platform has been launched in Canada, Mexico and Brazil and allows users to buy their favourite drinks online. It aims to attract tech-savvy customers who may not be reachable by traditional advertising methods. Other beer companies have also been turning to ecommerce as an alternative way to attract customers and make sales, with Pernod Ricard and Heineken both trying their hand at online sales platforms.