The Swedish market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Sweden. From reading this guide, you will learn:
- the current digital landscape in Sweden, including a brief history of the Swedish internet and internet usage in Sweden today
- current online trends and behaviours such as gaming, online content, Spotify and online shopping
- the top search engines and social networks you need to focus your digital marketing efforts on
- the Swedish language and culture and how this impacts your messaging
- the role of mobile
- how to approach e-commerce in order to achieve success in Sweden, including insights into the most popular online marketplaces and the top product categories
Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Sweden.