The French market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in France. From reading this guide, you will learn:
- the current digital landscape in the country, including internet penetration rates and characteristics of French internet users
- the dominant search engines in France, plus those with huge future growth potential
- the most popular social networks in France, both global and home-grown
- the complexities of the French language and what this means in terms of digital marketing
- how to optimise your website to achieve success in France
- how to succeed at e-commerce in France
Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in France.