Running pay-per-click (PPC) campaigns on Yandex is very different from doing so on Google. There are many different features offered by Yandex, which can make it rather daunting if you are mainly used to working on Google. This guide will give you an overview of what these features are and how they work, empowering you with the knowledge necessary to start confidently creating compelling ad copies on Yandex. From reading this guide, you will learn:
Whether you are just getting started with Yandex PPC or if you want to improve your existing efforts, this guide is a must for any company wanting to ensure they are up to date on Yandex PPC best practices.