A Guide to GDPR for International Business

New requirements to look out for

A Guide to GDPR for International Business

 This guide highlights the key themes of the General Data Protection Regulation (GDPR) to help businesses understand the new legal framework in the EU. It explains the similarities with the existing UK Data Protection Act 1998 (DPA), and describes some of the new and different requirements. If you have day-to-day responsibility for data protection and how this impacts the role of marketers, then this guide is for you.

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A modern layout

Our guide combines useful information with great design

Find out about consent and profiling

Consent is crucial in the GDPR, and we look at how consent is defined, alternatives to consent, and individual’s profiling

International relevance

GDPR concerns EU member states and the transfer of EU data both within the Union and globally

Practical take-aways

What are the key changes from the 1998 UK Data Protection Act? What rights exactly will individuals have under the GDPR? Find out this and more in our guide.

Access our useful checklist and glossary

The guide provides a GDPR checklist and glossary to help you ensure that you comply with the new legislation and to help you understand its terminology.

Professional help to be at the top of your game

The information in this chapter is provided by industry experts

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