This guide highlights the key themes of the General Data Protection Regulation (GDPR) to help businesses understand the new legal framework in the EU. It explains the similarities with the existing UK Data Protection Act 1998 (DPA), and describes some of the new and different requirements. If you have day-to-day responsibility for data protection and how this impacts the role of marketers, then this guide is for you.
Our guide combines useful information with great design
Consent is crucial in the GDPR, and we look at how consent is defined, alternatives to consent, and individual’s profiling
GDPR concerns EU member states and the transfer of EU data both within the Union and globally
What are the key changes from the 1998 UK Data Protection Act? What rights exactly will individuals have under the GDPR? Find out this and more in our guide.
The guide provides a GDPR checklist and glossary to help you ensure that you comply with the new legislation and to help you understand its terminology.
The information in this chapter is provided by industry experts
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