22% Of Digital Ads In Australia Do Not Deliver Uplift

Almost a quarter of ads do not improve key brand metrics

A survey from Nielsen has found that nearly a quarter of digital ads in Australia do not deliver uplift. It was found that 22% of digital ads in the country failed to benefit key brand metrics. It was also found, though, that if consumers were exposed to an ad between five and nine times, then this was the optimal amount for brand lift and would improve campaign resonance by 51%. Nielsen's study showed that frequency of exposure was more effective for certain product categories over others. For example, in the fast-moving consumer goods, electronics, and shopping sectors, frequency was closely linked to resonance, whilst it was the opposite in the finance sector. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Select Country

Individual BASIC

Free

Catch Up TV,Video Briefings
Not Available
eLearning,eLearning Course,Quizzes
2 per month
E-Book
Not Available
Benchmarks,Lists
5 per month
Tools,Webcertain Events
Not Available
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
2 per month
Attendance at Webcertain.TV Connect Events per year
Not Available
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Individual PREMIUM

£5

per
month
Cancel Anytime
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe

Team GLOBAL

£95

per
month
(up to5 users ) - additional users4.00
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
Unlimited
Benchmarks,Lists
Unlimited
Tools,Webcertain Events
Unlimited
Access to Customised courses and Examinations.
Unlimited
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
3 per month
Access to Webcertain video Tutors.Extra fee applicable
Unlimited
Subscribe

Individual PREMIUM Yearly

£5

per
month
Catch Up TV,Video Briefings
Unlimited
eLearning,eLearning Course,Quizzes
Unlimited
E-Book
5 per month
Benchmarks,Lists
Not Available
Tools,Webcertain Events
10 per month
Access to Customised courses and Examinations.
Not Available
Country Guides,Language Guides,How To Guides
Unlimited
Attendance at Webcertain.TV Connect Events per year
1 per month
Access to Webcertain video Tutors.Extra fee applicable
Not Available
Subscribe