It faces stiff competition from already-established Line
Thailand is introducing Samsung Pay to users nationwide for the first time, according to an announcement from the South Korean tech company. Whilst the service has been available to a limited number of people since October 2016, the payment service is now running across the whole country. Samsung has said that companies such as MasterCard, Visa and Citibank are all accepting payments in Thailand through its service, which will be available in shopping centres and on the high-street. Much like when Samsung Pay launched in many other Asian countries for the first time, Samsung is entering the market before its main competitors such as Apple Pay and Android Pay. However, it will have to play catch-up with Line, who made its own payment service available in the country in 2015, and now has 33 million users.
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