Placing Brand before product
Jono Alderson from Distilled shares his insights into how brands needs to adapt in order not just to thrive, but to survive.
You will find out about:
- How technology is changing the digital landscape
- Why branding is so important
- How customer relationships can be vital to success
With over a decade of experience in digital strategies, Jono Alderson is an international speaker, presenter, trainer and workshop leader specialising in a variety of topics. Using his expertise in SEO, analytics, brand strategy and much more, Jono helps businesses to create better digital strategies, and improve their marketing. Currently working for Linkdex as its Head of Insight, he has worked with agencies, startups, household brands, FTSE 100 companies and global enterprises to deliver successful SEO, content, analytics and brand strategies.
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