The online fashion retailer Grana is looking to expand further into key international markets, including the US. Following new investment led by Alibaba, the company plans to use the money to move into a new larger warehouse in Hong Kong, and to expand in its highest growth market: the US. It plans to set up its first pop-up shop in New York soon, allowing customer to try on clothing offline, before buying online. Grana currently provides non-branded essential clothing to 12 countries around the world, all on one or two-day postage and at budget prices. The company's founder and CEO, Luke Grana, said that it was a “really exciting time” for the company, whilst Cindy Chow, executive director of the Alibaba fund, said that it had “proved itself as an international ecommerce brand”.
