The Russia market overview
This introduction will provide an overview of the trends and opportunities for growth and the current state of key industry sectors in the country.
The digital landscape in Russia and CIS
With a totally different landscape to any other European market, success in Russia begins with understanding which platforms are used, and how to make the most of them.
We’ll look at:
- Tools and channels for creating and executing successful online strategies
- Tools for forecasting and analysing the results
Case studies and examples will be shared to illustrate
Success stories and case studies
This session will use real-life examples to showcase how international brands have achieved success in Russia, as well as some of the pitfalls to be aware of.
We’ll also take a look at some of the practical and logistical factors to consider when operating in Russia, including:
- E-commerce delivery logistics,
- Payment options