SEO translation and its impact on international growth

Lunch

What is SEO Translation and how does it work?

This introduction will explain the concept of SEO Translation, or SEO-Localisation, and look at the benefits it can bring to international web projects.

Effectively using technology and workflows

Key to the success of any SEO Translation project is the effective use of the technology available, as well as developing robust workflows to support it.

We’ll look at:

• Different workflow options: Manuel, semi-automated and automated
• Translation Connectors: How they work and the advantages of using them
• Translation Memory: How it drives efficiency and reduces costs

Case studies and examples will be shared to illustrate

Taking a global approach to content creation

• Translation, localisation, copywriting and transcreation: How they differ and when to use them
• The cultural aspects of content creation
• SEO content considerations

How to get started

• Setting KPIs and goals
• Establishing measurement mechanisms
• Determining processes
• Quality assurance