Anchor text is the text that displays when one website links to another. Having relevant keywords in the anchor text boosts SEO as search engines assume that the hyperlink is related to the terms in the anchor text. It is important that your website uses such SEO tactics as this will increase your rankings in search engines results and so increase the likelihood of your target audience coming across your site.
In 2012, Google announced major changes to its algorithm, penalising websites and blogs that were "over-optimised". It's now more important than ever that your linking pattern should look natural. If too many of your site's backlinks use exact match anchor text, search engines will flag those links as being unnatural.
We will compile an accurate report of the anchor texts pointing to your website. In this report you will be able to see which websites those anchor texts are coming from, meaning that you will then be able approach those websites to change/delete the anchor texts if you wish.