Anchor Text Audit


Anchor text is the text that displays when one website links to another. It is important to know what your anchor texts say so that you can ask the webmasters to edit/remove them if you feel they could have a negative impact on your website's rankings. A native specialist will conduct an audit to identify all the anchor texts pointing to your website and what websites they are on. This audit will be delivered to you in an Excel format.

Here’s when Anchor Text Audit can help!

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    When you want to learn more about your backlinks, such as where they are coming from and what they say


Anchor text is the text that displays when one website links to another. Having relevant keywords in the anchor text boosts SEO as search engines assume that the hyperlink is related to the terms in the anchor text. It is important that your website uses such SEO tactics as this will increase your rankings in search engines results and so increase the likelihood of your target audience coming across your site.

In 2012, Google announced major changes to its algorithm, penalising websites and blogs that were "over-optimised". It's now more important than ever that your linking pattern should look natural. If too many of your site's backlinks use exact match anchor text, search engines will flag those links as being unnatural.

We will compile an accurate report of the anchor texts pointing to your website. In this report you will be able to see which websites those anchor texts are coming from, meaning that you will then be able approach those websites to change/delete the anchor texts if you wish.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

A native specialist will conduct an audit on your website, creating an Excel document listing all websites with links pointing to your website and the anchors texts used.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times