Anchor text is the text that displays when one website links to another. It is important to know what your anchor texts say so that you can ask the webmasters to edit/remove them if you feel they could have a negative impact on your website's rankings. A native specialist will conduct an audit to identify all the anchor texts pointing to your website and what websites they are on. This audit will be delivered to you in an Excel format.

Here’s when Anchor Text Audit can help!

When you want to learn more about your backlinks, such as where they are coming from and what they say

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Anchor text is the text that displays when one website links to another. Having relevant keywords in the anchor text boosts SEO as search engines assume that the hyperlink is related to the terms in the anchor text. It is important that your website uses such SEO tactics as this will increase your rankings in search engines results and so increase the likelihood of your target audience coming across your site.

In 2012, Google announced major changes to its algorithm, penalising websites and blogs that were "over-optimised". It's now more important than ever that your linking pattern should look natural. If too many of your site's backlinks use exact match anchor text, search engines will flag those links as being unnatural.

We will compile an accurate report of the anchor texts pointing to your website. In this report you will be able to see which websites those anchor texts are coming from, meaning that you will then be able approach those websites to change/delete the anchor texts if you wish.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

A native specialist will conduct an audit on your website, creating an Excel document listing all websites with links pointing to your website and the anchors texts used.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times