Why is Baidu Baike important?
Baidu Baike is the encyclopaedia of Baidu – the most popular search engine in China. The closest alternative to Baidu Baike in the Western internet space is Wikipedia. Like Wikipedia, Baidu Baike works on the basis of crowdsourced content creation and reviewing – everyone can upload content and take part in editing of their own content or that of someone else. Aside from general knowledge, concepts and scientific facts, Baidu Baike also has content about brands and companies.
Having an entry for your company on Baidu Baike will allow you to establish a solid presence in China and will also enhance your brand exposure on the Chinese web. This is useful if you are thinking of entering the Chinese market or want to generate greater awareness of your brand in China.
We will create a Baidu Baike account for your company and upload content about your company. We will take content you have prepared for uploading and input it into Baidu Baike's online form ensuring that all the information, branding and images are intact and in-line with both your branding policies and Baidu Baike's guidelines. We will follow this process up to the approval of the entry by Baidu Baike's editors.