Boost your brand awareness in China using Baidu Baike

Baidu Baike is a Chinese online encyclopaedia with content created and edited by users and can be considered the Chinese equivalent of Wikipedia. Having a Baidu Baike entry for your company will greatly enhance your online exposure and brand awareness in China. We will create a Baidu Baike account for you and upload an entry about your company.

Creating a Baidu Baike entry can help…

When you want to establish a solid presence in the Chinese digital market.

When you already have content prepared for Baidu Baike and are looking to upload it.

When you do not have the time, resources, language skills or knowledge required to do it yourself.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is Baidu Baike important?

Baidu Baike is the encyclopaedia of Baidu – the most popular search engine in China. The closest alternative to Baidu Baike in the Western internet space is Wikipedia. Like Wikipedia, Baidu Baike works on the basis of crowdsourced content creation and reviewing – everyone can upload content and take part in editing of their own content or that of someone else. Aside from general knowledge, concepts and scientific facts, Baidu Baike also has content about brands and companies.

Having an entry for your company on Baidu Baike will allow you to establish a solid presence in China and will also enhance your brand exposure on the Chinese web. This is useful if you are thinking of entering the Chinese market or want to generate greater awareness of your brand in China.

We will create a Baidu Baike account for your company and upload content about your company. We will take content you have prepared for uploading and input it into Baidu Baike's online form ensuring that all the information, branding and images are intact and in-line with both your branding policies and Baidu Baike's guidelines. We will follow this process up to the approval of the entry by Baidu Baike's editors.

How it works

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will also need you to provide us with the content about your company that you want us upload.

The account creation and the entry upload processes will be carried out by a trained native Chinese speaker under the supervision of a Project Coordinator to ensure all the content has been uploaded properly and according your and Baidu Baike's guidelines. They will create an account for your company and upload your company content to it, following it through to the approval of the content by Baidu Baike.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times