For your website to be crawlable to search engine spiders and for your webpages to appear when internet users enter relevant search queries, your URLs must be paired with popular and relevant keywords. A good keyword map should be clear and have a highly organised and structured list of keywords per URL.
As your website content changes, it is essential to frequently check that your keyword map is still up-to-date and that the web page to keyword pairing is still appropriate. If it is not, then users will not find what they are looking for on your page and probably leave your website, increasing your bounce rate and decreasing audience trust.
We will conduct an audit on your existing keyword map to see if the page content still reflects the target keywords, or if any pages need to be optimised again.