Keeping your keyword map up-to-date is an important part of your SEO activities. This service can be used for website migration purposes in order to ensure that old and new URLs are mapped correctly. A native SEO specialist will conduct an audit on your existing keyword map, listing whether each keyword-landing page pairing is still appropriate or not and deliver the audit in an Excel format.

Here’s when Mapping Linguistic Audit can help!

When your preferred landing pages have undergone changes

When you want to find out if your current keyword map needs modifying or not

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It has been a real pleasure working with Webcertain. The entire team demonstrated very high professionalism throughout the course of the project. They have met the assigned deadlines, provided alternative solutions where issues occurred and were highly responsive, always going an extra mile to meet our needs.


For your website to be crawlable to search engine spiders and for your webpages to appear when internet users enter relevant search queries, your URLs must be paired with popular and relevant keywords. A good keyword map should be clear and have a highly organised and structured list of keywords per URL.

As your website content changes, it is essential to frequently check that your keyword map is still up-to-date and that the web page to keyword pairing is still appropriate. If it is not, then users will not find what they are looking for on your page and probably leave your website, increasing your bounce rate and decreasing audience trust.

We will conduct an audit on your existing keyword map to see if the page content still reflects the target keywords, or if any pages need to be optimised again.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will ask you to provide your current keyword map.

A native SEO specialist, under the supervision of your project manager, will conduct an audit on each keyword-landing page pairing in your current keyword map. They will create a report listing whether each pairing is still appropriate or not.

This audit will be delivered to you in an Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times