Why is it important to identify gaps?
Search engine optimisation (SEO) is an ongoing process which should constantly be monitored and improved in order to attain the best search engine rankings possible. Once you have optimised your website, you should try to identify keywords that you are missing or not ranking well for, as this can inform the next stage of your SEO efforts.
We will analyse your current ranking positions in comparison with the ranking positions experienced by your competitor, include the data on the keyword search volume and the performance data of your pages, and conduct an analysis in order to identify relevant keyword gaps in the market. We will provide you with a list of keywords that you should target to gain rankings and increase website traffic along with strategic advice regarding content and landing pages.
Furthermore, we will anlayse the keywords gaps and categorize these into different topic clusters, around which you will be able to create new content, and ensure that you are offering your users all the information they need about a certain topic.