Gap analysis


You should always be striving to improve your SEO and one way you can do so is through targeting new, relevant search terms. An SEO strategist will conduct an analysis to identify keywords for which pages of your site are not ranking well (gaps) and assess current SEO performance of preferred landing pages. You will be provided with this list of gap keywords along with recommendations which will advise whether you should optimise existing content on pages to support the keywords, add more content or create new landing pages.


Here’s when Gap analysis can help!

  • 1

    When you want to identify keywords that you are currently not targeting but that could bring website traffic,

  • 2

    When you want to improve your rankings and website traffic.


Search engine optimisation (SEO) is an ongoing process which should constantly be monitored and improved in order to attain the best search engine rankings possible. Once you have optimised your website, you should try to identify keywords that you are not ranking well for, as this can inform the next stage of your SEO efforts.

We will analyse your current ranking positions, traffic volumes and conduct an analysis in order to identify relevant gaps in the market. We will provide you with a list of keywords that you should target to gain rankings and increase site traffic along with strategic advice regarding content and landing pages.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to your Webmaster Tools account.

An SEO strategist will use your Webmaster Tools data to gain an understanding of your current performance. They will also perform a keyword analysis supported by ranking reports. From this, they will identify gaps – keywords for which your site is not performing well and that you should therefore target. They will make recommendations as to whether you should add these keywords by optimising content of your existing pages, adding new supportive content to pages or creating new landing pages.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times