Rutube Video Upload and Optimisation


Rutube is a popular Russian video sharing website, and as such has the potential to act as a very effective marketing tool in the region. However, for this to be the case it must be optimised. Our experts will optimise your video using their SEO, linguistic and cultural knowledge, improving its rankings and allowing it to reach your target audience more easily.

Here’s when Rutube Video Upload and Optimisation can help!

  • 1

    When your video needs to be uploaded to your Rutube account.

  • 2

    When your video needs to be optimised in order to increase its ranking on the Rutube search engine.


Rutube is one of the leading Russian Internet companies and combines the largest Russian video and media content distribution platform. Rutube's overall monthly global traffic consists of 30 million unique visitors who view 168 million video clips. This video platform is therefore extremely important if you want to promote a video in Russia or if you want to improve your presence of the Internet in the Russian market. Optimising videos for target keywords is essential if you want them to appear in the Rutube search results.

Having your video optimised will result in it ranking higher when users search for relevant keywords, meaning that more users are likely to click on and view your video. These viewers are then more likely to follow any links to your website and interact with additional content.

We will upload your video to your Rutube account and optimise it to ensure it is easily found by users searching for related keywords. Our service consists of title and description creation using keywords that have been previously selected. We will also be looking at and advising on cultural rules and aspects that could affect the promotion of your video in a certain countries, how to encourage interaction, optimum length, file format, aspect ratio, choosing your thumbnail, and playlists we advise you to appear in.

You will receive an Excel spreadsheet or a PDF including the title, description and targeted keywords. We will also insert a screenshot of the live video.

Quality process

We will need access to your Rutube account, the video that you want us to upload, and any links you would like us to insert in the description. It would be also very useful but not essential to have access to the keywords you have already been targeting in other videos so we could identify other keyword opportunities.

These details will be passed onto one of our Russian specialists who, under the supervision of a project manager, will upload and optimise your video to improve its rankings in Rutube results when your target audience searches for related keywords.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times