Naver is the leading search engine in South Korea with over 70% of the market share. Whilst other key search players, Google (11%) and Daum (14%) represent additional opportunities, it's Naver that should be prioritised when targeting the country's some 40+ million internet users.
It is essential that keyword research is conducted from scratch by a Korean native when you are targeting the South Korean market. This is because keywords cannot simply be translated, but instead are the natural product of the country's unique culture and language. Researching keywords from scratch ensures that you take into account any Korean colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.
A native Korean PPC specialist will research and compile a list of relevant and quality Korean keywords that your target audience actually searches for on Naver, including a back translation into English. We will also research the search volume data of these keywords.
We will send you the Korean keyword list, including English translations and all relevant data.