PPC Keyword Research Baidu

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Baidu is the most popular search engine in China, so is an essential channel for PPC activity in the country. Conducting detailed keyword research is an essential part of any PPC campaign, to ensure you are targeting the most relevant and popular keywords used by your target audience and help improve CTR, conversions and ROI. A native Chinese PPC specialist will conduct keyword research in Chinese, compiling these into a report along with the English back translations and further data such as the search volume, estimated cost-per-click and competition data. This report will be delivered to you in an Excel or PDF format.


Here’s when PPC Keyword Research Baidu can help!

  • 1

    When you plan to launch a Baidu PPC campaign in Chinese

  • 2

    When you are launching a new product / service in China and want to incorporate it into your existing Baidu PPC campaign

  • 3

    When you want to get an insight into search behaviour in the Chinese market



Baidu is the leading search engine in mainland China with over 70% of the market share. Whilst China’s other key native search engines, Qihoo’s 360 search (14%) and Sogou (7%), represent additional opportunities, it’s Baidu that should be prioritised when targeting the country’s some 538+ million internet users.

It is essential that keyword research is conducted from scratch by a Chinese native when you are targeting the Chinese market. This is because keywords cannot simply be translated, but instead are the natural product of the country’s unique culture and language. Researching keywords from scratch ensures that you take into account any Chinese colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.

A native Chinese PPC specialist will research and compile a list of relevant and quality Chinese keywords that your target audience actually searches for on Baidu, including a back translation into English. We will also research the search volume data, estimated cost-per-click and the competition data.

We will send you the Chinese keyword list, including English translations and all relevant data.


Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your Baidu PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A native Chinese PPC specialist will conduct thorough research into relevant Chinese keywords that your target audience are searching for on Baidu and will compile these (and an English back translation) into a list. They will also conduct research into the search volume of these keywords, the estimated cost-per-click and competition data.

This research will be delivered to you in an Excel or PDF format.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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PPC Keyword Research Baidu

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