Why is keyword research important?
Naver is one of the most popular search engines in South Korea, which means that youÂ need to consider it when targeting the country's internet users.
For marketers seeking to improve visibility in the organic search results of Naver, the first step is to identify the search queries used by the target audience. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of all on-page and off-page website optimisation efforts.
All research is conducted by a native Korean-speaking search marketer, who is experienced with local research tools and additional complexities of working with Naver. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords in Naver and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as estimated search volumes for either desktops or mobile devices.
We recommend that research is refreshed on a regular basis to identify changes in the patterns of search on Naver.