Optimising the anchor text of links pointing to your website, by including relevant keywords, will boost its SEO value. We will optimise the anchor text of existing backlinks to increase the value of those links. We will establish which links need anchor text optimisation, determine their location and reach out to the webmasters with an optimisation request via e-mail or any other appropriate means of contact. We cannot guarantee that all requests will be implemented.

Here’s when Anchor Text Modification can help!

When you already have a certain volume of backlinks.

When you want to make the most of your link popularity by making your links target relevant keywords.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Anchor text is the text that displays when one website links to another. Having relevant keywords in the anchor text boosts SEO as search engines assume that the hyperlink is related to the terms in the anchor text. It is important that your website uses such SEO tactics as this will increase your rankings in search engines results and so increase the likelihood of your target audience coming across your site.

We will optimise the anchor text of existing backlinks pointing to your website by making the link text “keyword-rich”, maximising their SEO value and impacting on your ranking. We will identify your current links, evaluate their current link text (anchor text) and contact the relevant webmasters with the aim of persuading them to change the anchor text to include your target keywords.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will also need to know what you want the new anchor text to be, as well as the page that you want the anchor text to lead to. Providing us with an official email address and full access to its inbox might increase the success rate of this service.

A native speaker, under the supervision of a link building strategist who will coordinate the project, will create a list of websites and links for optimisation. The native speaker will then approach these websites' webmasters and ask them to change their anchor text to your requested keywords.

We will send you an Excel file with websites we approached and the approach outcomes.

Please note that prior to ordering this service, an Anchor Text Audit must first be conducted.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times