Website structure, URLs and search compatibility audit

Discover issues within your website that could prevent potential customers finding you!

Protect your website from traffic and revenue losses

Conducting regular audits enables you to protect your website from traffic and revenue losses due to algorithm updates. Technical issues that go undetected could be disastrous for your SEO if they stop the search engines from crawling and indexing your pages properly. This could result in you losing ground to your competitors, as your site would be constantly pushed down the search results page, and your potential customers won't be able to find you. We will conduct an audit on your website to identify any technical problems including; structure, URLs and browser compatibility, then make suggestions on how to fix these issues. Implementing these recommendations will align your website with major search engine guidelines resulting in a more successful international SEO campaign.

Website structure, URLs and search compatibility audit can help...

When you want to review the technical aspects of your website.

When you want to identify any technical problems that may be causing SEO problems for your website.

When you want to see improved visibility, rankings, CTR, and increased traffic.

When you want an improved user experience.

When you want to perform better than your competitors in the organic search results.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why website audit?

The technical features of your website, such as your structure, links and browser compatibility, are extremely important as any problems may prevent search engines from crawling your website properly, resulting in low or non-existent rankings.

Using a tool which simulates a search engine crawler, we will crawl your entire website and conduct an audit on your website structure, URL components and browser compatibilities to detect any issues that might inhibit indexation in the search engines. The audit covers vital search engine ranking factors including website structure, crawlability, indexing, on-page elements such as page titles, meta description, keyword grouping, as well as content, and off-page elements such as backlinks.

The result of the audit will be a summary of the crawl, our findings and any recommended actions to fix any problems enabling you to maximise your website and online performance.

How website audit works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

An SEO strategist, under the supervision of your account manager, will crawl your website with a tool that mimics a search engine spider and will audit the following technical aspects of your website:

Robot.txt check - By writing a structured text file you can indicate to robots (search engine crawlers) that certain parts of your server are off-limits to some or all robots. We will check robot.txt files to ensure they are in line with the objectives of your website.
Broken links - A broken link not only gives a negative impression of your website to your visitor, it is also not recommended for the search engines, as it represents a dead-end for the crawlers. We will provide a summary of all broken links on your website.
Redirected links - Unnecessary redirected links should be avoided to ensure internal linking consistency. Certain types of redirects are not search engine friendly and should also be avoided. We will provide a summary of all redirects used on your website.
Browser compatibility - It is important that your website can be viewed with the most significant browsers used globally. We will simulate how your website is viewed which will help us identify any issues with the underlying source code of the website in each browser, as they may interpret your code in different ways.

The audit will be delivered to you in a PDF or Excel format and will include a summary of our findings and what we recommend you do next.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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