XML Sitemaps inform search engines of the URLs available on a website for crawling so it is best practice to keep these up to date. An SEO strategist will conduct an audit on your XML Sitemap, creating a report identifying any areas that are out of date, such as any pages in your website's robot.txt file, any canonicalised pages and any 404 pages. They will then provide recommendations on how you can improve your XML Sitemap. This report will be delivered to you in a PDF format.
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Search engines crawl web pages by following links from one page to another. If pages on your site aren't well-linked, or your site has few links from other sites, then not all pages on your website may be visible in this normal crawling process.
XML Sitemaps inform search engines of the URLs available for crawling on a website, including URLs that may not be visible in the normal crawling process. You can also use Sitemaps to provide search engines with additional information about your pages, such as the last update date or how often the page is expected to change.
An SEO strategist will check that your XML Sitemap is correct and only includes pages that you want to be visible in search engine results. They will also conduct an audit to identify any discrepancies between robot.txt files and canonical tags on your website and your XML Sitemap.