XML Sitemaps inform search engines of the URLs available on a website for crawling so it is best practice to keep these up to date. An SEO strategist will conduct an audit on your XML Sitemap, creating a report identifying any areas that are out of date, such as any pages in your website's robot.txt file, any canonicalised pages and any 404 pages. They will then provide recommendations on how you can improve your XML Sitemap. This report will be delivered to you in a PDF format.

Here’s when XML Sitemap Audit can help!

When your website has indexation issues

When you know or suspect that your XML Sitemap is out of date

What our clients say

SurveyMonkey - Korea and Naver

The Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver. They have been an absolute pleasure to work with, and we highly value their constant support, as well as their transparency.


Search engines crawl web pages by following links from one page to another. If pages on your site aren't well-linked, or your site has few links from other sites, then not all pages on your website may be visible in this normal crawling process.

XML Sitemaps inform search engines of the URLs available for crawling on a website, including URLs that may not be visible in the normal crawling process. You can also use Sitemaps to provide search engines with additional information about your pages, such as the last update date or how often the page is expected to change.

An SEO strategist will check that your XML Sitemap is correct and only includes pages that you want to be visible in search engine results. They will also conduct an audit to identify any discrepancies between robot.txt files and canonical tags on your website and your XML Sitemap.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will ask you to provide a list of valid URLs, and a list of canonicalised pages if possible.

An SEO strategist will check that pages in the robot.txt file, canonicalised pages, and 404 pages are not in the XML Sitemap. They will also check that the changefeq and priority settings in the XML Sitemap are correct for each page. They will then provide recommendations on how you can improve your XML Sitemap.

You will receive a report in a PDF format listing any issues they find.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times