XML sitemaps inform search engines of the URLs available on a website for crawling, so it is best practice to keep these up to date. With this service, an SEO Strategist will conduct an audit on your XML sitemap, creating a report identifying any areas that are out of date, such as any pages in your website's robot.txt file, any canonicalised pages and any 404 pages. They will then provide recommendations on how you can improve your XML sitemap. This report will be delivered to you in a PDF format.

This service can help...

When your website has indexation issues.

When you know or suspect that your XML sitemap is out of date.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Search engines crawl web pages by following links from one page to another. If pages on your site are not well-linked, or your site has few links from other sites, then not all pages on your website may be visible in this normal crawling process.

XML sitemaps inform search engines of the URLs available for crawling on a website, including URLs that may not be visible in the normal crawling process. You can also use sitemaps to provide search engines with additional information about your pages, such as the last update date or how often the page is expected to change.

An SEO Strategist will check that your XML sitemap is correct and only includes pages that you want to be visible in search engine results. They will also conduct an audit to identify any discrepancies between robot.txt files and canonical tags on your website and your XML sitemap.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will ask you to provide a list of valid URLs, and a list of canonicalised pages if possible.

An SEO Strategist will check that pages in the robot.txt file, canonicalised pages, and 404 pages are not in the XML sitemap. They will also check that the changefeq and priority settings in the XML sitemap are correct for each page. They will then provide recommendations on how you can improve your XML sitemap.

You will receive a report in a PDF format listing any issues they find.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times