Geo-targeting optimisation

Significantly increase ROI with location and audience-specific campaigns

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Improve online visibility in local markets

Correctly geo-targeting your website will improve its visibility in each of your target markets and can make the difference between success and failure in international SEO. We can provide recommendations for a domain strategy, review geo-targeting performance of your current website or provide a complete geo-targeting strategy for your existing website or a new one.

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Geo-targeting optimisation can help...

  • 1

    When you are not satisfied with your website's performance in certain countries.

  • 2

    When issues have been identified with your website's geo-targeting set-up.

  • 3

    When you plan to roll out a new international website.

  • 4

    When you plan to add more country or language versions to your existing website.

  • 5

    When you have duplication problems or language recognition issues on your international network of websites.

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Why geo-targeting optimisation works

Geo-targeting is the process of delivering region-appropriate content based on a user's location. Correctly and effectively geo-targeting your website improves your website's visibility in each target country, which means it can make the difference between success and failure in international SEO.

There are many choices available when it comes to geo-targeting, from using local domains to adjusting geo-targeting settings in your webmaster tools account and the most appropriate option to choose will vary from website to website.

A senior SEO Strategist will review your website's current geo-targeting strategy and its performance, providing recommendations on what can or should be improved. If you are planning to extend the range of countries or languages which your website will be serving, or designing a new international website, we can deliver recommendations for a new domain strategy or a full geo-targeting strategical plan.

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How geo-targeting optimisation works

The process begins by completing a briefing questionnaire to clarify your objectives. We will require a complete list of countries and languages which your website is currently targeting, new ones you plan to roll out and the website URL for each of them. You will also be asked to answer additional briefing questions in order for us to gain as much information as possible about your existing set-up and requirements. This briefing will be visible to all the team members involved with delivering the optimisation and is the foundation for all our quality checks.

The following types of reports can be delivered as part of this service:

1) Domain strategy recommendations

If you will be launching a new international website or migrating your existing website to a new URL structure that needs to support geo-targeting, an SEO Strategist will deliver domain strategy advice.

2) Geo-targeting strategy review

If your website's geo-targeting performance is lacking in one or more countries, or issues were identified with the website's geo-targeting, a senior SEO Strategist will conduct a geo-targeting performance review which will examine - but not be limited to - the following areas:

  • domain strategy and URL structure used
  • hosting
  • content and language recognition performance
  • country/language selector implementation
  • localised backlink profile and local search engine indexation
  • crawler directives and HTML tagging
  • rel="alternate" hreflang="x" implementation (if used)
  • webmaster tools settings

3) Geo-targeting strategy

If you will be launching a new international website or migrating your existing international website to a new URL structure, a full strategy for geo-targeting is often required. A senior SEO Strategist will prepare a comprehensive plan with best practice and guidance to ensure the right techniques will be used and all aspects of geo-targeting will be addressed properly.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Geo-targeting optimisation

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