Geo-targeting and International SEO Issues

If you are launching an international SEO strategy, it can be useful to have the support of an expert. Andy Atkins-Krueger is a trained linguist who has worked in international marketing for over 20 years and delivered hundreds of successful projects, becoming a prominent speaker, writer and businessman in the world of international SEO. He will provide you with expert SEO consultancy on many key areas, such as on-site optimisation, geo-targeting, search engine and industry updates and roll-out strategies.

Helping you reach your customers where they are!

When you require expert help to support your international SEO strategies

When you need to know whether to use ccTLDs, sub-domains or folders for geo-targeting

Do you need HREFLANG to maximise your global presence

Managing keywords to improve the perfromance of global websites

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Learn from experience how best to reach global customers

Andy Atkins-Krueger is the CEO of Webcertain Group and has worked in international marketing for over 20 years, focusing on international SEO since 1997. Throughout his career, he has worked on hundreds of international SEO projects in all major languages and all corners of the globe – the key learnings from those experiences have now been distilled into his International Marketing School in Barcelona.

Andy speaks regularly at conferences around the world and is often quoted by the press in connection with the developments and strategies of international search engines such as Google, Baidu and Yandex. Originally a trained linguist, Andy moved into public relations and marketing at an early stage, and since early 2008 has chaired the one-day conference series, the International Search Summit, which examines international search marketing issues.

Andy will draw on this wealth of experience to provide you with expert consultancy in many areas of international SEO, including from on-page optimisation to geo-targeting to updates on the world's major search engines.  He will deal with the use of ccTLDs and hreflang encoding in geo-targeting strategies and help businesses to maximise their online global presence.


Andy has worked with 100s of global brands!

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives and the specific requirements you have.

Andy will then contact you to provide consultancy on any of the following areas:

  • Geo-targeting
  • Hreflang
  • Duplication issues
  • Yandex
  • Baidu
  • Roll-out strategies

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times