Save time by creating dynamic meta tags

For SEO purposes, it is important that each of your pages has unique meta tags. When you have a large website with many similar pages, however, this can seem like an extremely time-consuming and challenging process. A native specialist will split your website into page types and for each type will write title tags, meta descriptions and dynamic formula in your target language to make the keyphrases change for each URL. We will send you the title tags, meta descriptions and dynamic meta data templates in an Excel format, ready for you to upload to your website template.

Dynamic meta tags can help...

When you have a large number of very similar pages on your website.

When creating meta tags for a large number of pages on your website.

When your website suffers from a large number of identical meta tags.

When you do not have an in-house native linguist.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why are dynamic meta tags important?

If you have lots of very similar pages on your website, it is often very time-consuming, if not impossible, to write individual meta tags for each page. But for SEO purposes, it's important to make sure each of your meta tags is differentiated and that each page has unique tags of its own.

Creating dynamic meta data templates for your website balances the need to minimise time spent writing meta tags with the need for unique tags per page. A dynamic template is a formulaic meta description that pulls in different keywords for each URL.

We will split your website into types of pages, and will then create a dynamic meta data template for each of these page types in your target language.

How it works

The process begins by completing a briefing questionnaire. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. Your website should contain variable elements (e.g. the different sizes and colours available for a shoe catalogue) that we can use in the template and must be in English.

A native specialist will split your webpages into categories and sub-categories based on your site map, and will then write title tags, meta descriptions and a dynamic meta data template for each of those page types in your target language. For each page, a specific variable element will be inserted into the template to create unique meta tags. The templates will be reviewed by your Project Manager to ensure that all the grammar is correct.

You will receive the title tags, meta descriptions and dynamic formulae in an Excel format, ready to upload to your website.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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