Responsive ads automatically change size, format and appearance in order to fit the screen of the user's device and the ad space available on a website.

Step 1:

A PPC specialist will use existing ad texts and analyse Google suggestions to generate relevant, compelling ad texts in your target language.

Additionally, for Responsive Display Ads, a PPC specialist will browse your website to find relevant quality images making sure they are the right size.

Step 2 (optional):

You want several Responsive Ads created and know that many of the assets can be the same as in Step 1 (same landing page for instance).

A PPC specialist will recycle some of the headlines and descriptions from the new ad (step1), which combined with 2 to 5 new assets will generate a similar but unique Responsive Ad.


Here’s when responsive ad texts generation search and display can help!

When you want to reach more potential customers with multiple headlines and descriptions options that give your ads the opportunity to compete in more auctions and match more queries.

Increase ad group performance by attracting more clicks and conversions that your existing text ads aren’t capturing because responsive search ads help you compete in more auctions

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Responsive display ads are those which automatically change size, format and appearance in order to fit the screen of the user's device and the ad space available on a website. This means that your ad will be always displayed in the best format, regardless of where the ad is appearing or what device the user is browsing on, thereby hopefully boosting your click-through rates.

We will generate relevant, compelling responsive ads. We will use existing ad texts and analyse Google suggestion to clearly communicate your message and display clear calls-to-action.

Quality process

An experienced paid search specialist will analyse existing ads performance along with Google suggestions to generate responsive ads.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times