If your business is registered in or has a physical presence in China, it is important to be on Baidu Map as this increases consumer trust in your business. In order for your contact details to be accepted on Baidu Map, there should not be any conflicting contact information already on the Internet. We will conduct an audit of your contact details on Baidu Map. We will create a report listing any websites or directories that display incorrect contact details for your business, delivering these in an Excel or PDF format along with action points advising you on how you can amend these details.

Here’s when Baidu Map Linguistic Audit can help!

When you think your business may be displaying incorrect contact details online

When your business has a physical presence in China

When you want to promote your business on Baidu Map

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Baidu is the most popular search engine in China which means that for businesses that want to promote their location in the region, it is essential to use the Baidu Map feature. Baidu Map allows Internet users to find businesses on a map by searching for the company name or relevant queries (e.g.: online marketing company Shanghai).

Since most consumers search for local businesses online, it is very important that you have a presence on Baidu Map. It will add trust to your website as it will show Internet users that your shop exists in the physical world as well as online and this will make consumers feel more comfortable as they will know they have the option to look at your products directly in a shop.

It is important that your business address and contact details are displaying correctly online as Baidu will not recognise your Baidu Map contact details if previous, different ones exist elsewhere on the Internet.

We will conduct an audit of your address and contact details on Baidu Map, compiling a list of websites and directories that are showing incorrect details and providing recommended action points on how you can take steps to correct these details.

This audit will be delivered to you in an Excel or PDF format.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will need to know your address and contact details.

A native SEO specialist, under the supervision of your account manager, will conduct an audit of your address and contact details on Baidu Map. They will also identify other websites/directories that display the wrong address.

We will send you a review of your place on Baidu Map and an Excel or PDF report in which the directories/websites showing the wrong address will be listed and action points will be divided into order of importance so you know what steps you should prioritise.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times