SERPS Snippets Linguistic Recommendations


A SERPS snippet is the text that displays below a website address in search engine results. SERPS snippets are important because they inform the internet user of the content of a landing page which helps them decide which website is most relevant to their needs and that they should click on. We will optimise your SERPS snippets both linguistically and in terms of SEO, ensuring that any search engine requirements have been met. We will send you the optimised SERPS snippets in a PDF or Excel format.

Here’s when SERPS Snippets Linguistic Recommendations can help!

  • 1

    After a SERPS snippet audit has been conducted

  • 2

    When your SERPS snippets need to be amended


SERPS snippets are the short textual website descriptions that display below the landing page URLs that appear in search engine results. Snippets are extremely important as they display in 3 lines what the webpage is about and help the user decide on which one they are going to click.

A good snippet must be relevant to the keyword being searched for and also to the landing page. It also needs to follow the search engine's guidelines such as character limits and, ideally, should contain a call to action as this helps to increase the click-through rate of the snippet.

Once your SERPS snippets have been identified for particular keywords, we will provide recommendations on how to optimise them, taking into account both your requirements and the search engine's guidelines.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your SERPS snippets' objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide the SERPS snippets that you wish us to optimise and will also need to know the search engine you are targeting.

A native SEO specialist, under the supervision of your project manager, will optimise your SERPS snippets both linguistically and in terms of SEO. They will ensure that any search engine guidelines, such as character limits, have been followed.

You will receive the optimised SERPS snippets in a PDF or Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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