Time to freshen things up!

Regular PPC audits are essential because they're a way for you to revisit elements of your global campaigns that you assumed should work. Through an audit, you can assess if your search terms are relevant and up-to-date for your target audience, evaluate the effectiveness of your ad copy, and review your bidding strategies.ct content. If any problems go unnoticed, your campaigns won't perform as well as they could if not addressed. A native PPC Specialist will conduct an audit and provide in-depth recommendations on how you can improve performance going forwards.


A multilingual PPC campaign audit can help...

When you want to identify strong and weak points in your chosen ad groups.

When you want to improve the overall performance and efficiency of your PPC account. When you want to  refresh and optimise your global campaigns to get the best results.

When you want to  refresh and optimise your global campaigns to get the best results.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why conduct a multilingual PPC campaign audit?

With paid search becoming increasingly more competitive, it is very important to know how your international campaigns are performing as this can enable you to detect opportunities and improve the overall performance of your PPC activity.

Top level audit is ideal for prospective clients as it will provide an health overview of the account by highlighting points of improvement after looking at you campaigns, ad groups, ads/extensions, keywords and adjustments.

This international PPC audit will identify both strong and weak points in your chosen campaigns. It will also help you to plan your budget more effectively. We will provide in-depth recommendations on how you can improve performance going forwards to achieve your desired results.

          Following the completion of the detailed audit, you will know:

  • how to best target your account to meet your marketing goals and expectations
  • the weak points that can be easily fixed to improve performance quickly
  • what you can optimise going forwards, such as ad recommendations and keyword opportunities

How does a multilingual PPC campaign audit work?

The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will send you a unique email address with which you can grant us read-only access to your advertising and analytics accounts, and we will also need to know:

  • which search engine you would like us to carry out your audit on
  • which ad groups you'd like us to focus on
  • what your goals are for the ad groups - e.g. level of conversions per month, specific CTR, CPC, CPA?

A PPC Specialist, under the supervision of your Account Manager, will analyse your chosen campaigns, identifying any strong and weak points and developing recommendations on how you can improve performance going forwards. The detailed audit includes:

  • identification of strong and weak points of each ad group
  • match type analysis – whether your keywords are optimised for a higher quality score
  • identification of missed impressions or clicks due to budget or rank
  • analysis of site links in terms of relevance and performance
  • review of any cannibalisation between keywords in each ad groups
  • ad optimisation recommendations – whether there are any ads that you should pause due to poor performance to allow other ads to have more visibility

Our PPC audit can cover multiple ad groups, across multiple campaigns if necessary.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times