Understanding the strengths and weaknesses of your PPC ad groups will enable you to detect opportunities and improve the overall performance of your PPC activity. We will conduct an audit to identify the strengths and weaknesses of your ad groups and will produce recommendations on what you can improve, covering areas such as your keywords, site links, landing pages and budget. This audit covers the analysis of multiple ad groups (in the same language).Learn More
When you want to identify strong and weak points in your chosen ad groups
When you want to improve the overall performance and efficiency of your PPC account
With paid search becoming increasingly more competitive, it is very important to know how your ad groups are performing as this can enable you to detect opportunities and improve the overall performance of your PPC activity.
Our PPC Strategic Audit will identify both strong and weak points in your chosen ad groups. It will also help you to plan your budget most effectively. We will provide in-depth recommendations on how you can improve performance going forwards to achieve your desired results.
Following the completion of the audit, you will know:
The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will send you a unique email address with which you can grant us read-only access to your advertising and Analytics account, and we will also need to know:
A PPC specialist, under the supervision of your account manager, will analyse your chosen ad groups, identifying any strong and weak points and developing recommendations around those on how you can improve performance going forwards. The audit includes:
Our PPC audit can cover multiple ad groups, across multiple campaigns if necessary.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.