Regular PPC audits are essential because they're a way for you to revisit elements of your global campaigns that you assumed should work. With audits, you can see if your conversions are being tracking properly, if your search terms are relevant and up-to-date for your target audience and if your landing pages have the correct content. If any problems go unnoticed, your campaigns won't perform as well as they could if not addressed. A native PPC Specialist will conduct an audit and make recommendations on what to improve, covering areas such as your keywords, site links, landing pages and budget.
When you want to identify strong and weak points in your chosen ad groups.
When you want to improve the overall performance and efficiency of your PPC account.
When you want to refresh and optimise your global campaigns to get the best results.
With paid search becoming increasingly more competitive, it is very important to know how your international campaigns are performing as this can enable you to detect opportunities and improve the overall performance of your PPC activity.
This international PPC audit will identify both strong and weak points in your chosen ad groups. It will also help you to plan your budget more effectively. We will provide in-depth recommendations on how you can improve performance going forwards to achieve your desired results.
Following the completion of the audit, you will know:
The process begins by completing a briefing questionnaire with your Account Manager to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will send you a unique email address with which you can grant us read-only access to your advertising and analytics accounts, and we will also need to know:
A PPC Specialist, under the supervision of your Account Manager, will analyse your chosen ad groups, identifying any strong and weak points and developing recommendations on how you can improve performance going forwards. The audit includes:
Our PPC audit can cover multiple ad groups, across multiple campaigns if necessary.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.