Youku Video Upload and Optimisation


Youku is China's most popular video sharing website and so can be an invaluable tool when you want to turn your marketing campaign to this rapidly developing region. We will combine our linguistic, cultural and SEO skills to upload your videos to your Youku account and optimise them so that they rank highly when users search for related keywords.

Here’s when Youku Video Upload and Optimisation can help!

  • 1

    When you want to upload a new video to your Youku account.

  • 2

    When you do not have the linguistic resources or the time to optimise your video in Chinese.


Youku is the biggest and most popular video hosting service in China. Launched in 2006, the website now has 400 million monthly users. Youku permits users to upload videos and is partnered with over 1,500 license holders, including television stations, distributors, and film and TV production companies that regularly upload content to the site. Optimising videos for target keywords is essential if you want them to appear in the Youku and Soku (a Chinese video search website) search results.

Having your video optimised will result in it ranking higher in search results, meaning that more users are likely to click on and view your video. It will also enhance the users' experience as the video will be more relevant to their queries. These viewers are then more likely to follow any links to your website and interact with additional content.

We will upload your video to your Youku account and optimise it to ensure it is easily found by users searching for related keywords. Our service consists of keyword research, keyword selection and title and description creation. We will also be looking at and advising on cultural rules and aspects that could affect the promotion of your video in a certain countries, how to encourage interaction, optimum length, file format, aspect ratio, choosing your thumbnail, and playlists we advise you to appear in.

You will receive an Excel spreadsheet or a PDF including the title, description and targeted keywords. We will also insert a screenshot of the live video.

Quality process

We will need access to your Youku account, the video that you want us to upload, and any links you would like us to insert in the description. It would be also very useful but not essential to have access to the keywords you have already been targeting in other videos so we could identify other keyword opportunities.

These details will be passed onto one of our native Chinese speakers who, under the supervision of a project manager, will upload your video to your Youku account and optimise the title and description using relevant keywords.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times