Youku is the biggest and most popular video hosting service in China. Launched in 2006, the website now has 400 million monthly users. Youku permits users to upload videos and is partnered with over 1,500 license holders, including television stations, distributors, and film and TV production companies that regularly upload content to the site. Optimising videos for target keywords is essential if you want them to appear in the Youku and Soku (a Chinese video search website) search results.
Having your video optimised will result in it ranking higher in search results, meaning that more users are likely to click on and view your video. It will also enhance the users' experience as the video will be more relevant to their queries. These viewers are then more likely to follow any links to your website and interact with additional content.
We will upload your video to your Youku account and optimise it to ensure it is easily found by users searching for related keywords. Our service consists of keyword research, keyword selection and title and description creation. We will also be looking at and advising on cultural rules and aspects that could affect the promotion of your video in a certain countries, how to encourage interaction, optimum length, file format, aspect ratio, choosing your thumbnail, and playlists we advise you to appear in.
You will receive an Excel spreadsheet or a PDF including the title, description and targeted keywords. We will also insert a screenshot of the live video.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS