In order for your website to be visible to your target audience, it must contain plenty of appropriate keywords in your target language so that it ranks highly in the search results. We will take a list of seed words from you and will localise these into your target language. Our native researchers will then add new relevant keyword variations to refine the list and include back translations and a full set of PPC data such as search volume, advertisers' competition and low/high CPC bids . The final file will also contain an indication of the keywords that should be used within the ads to increase relevancy.

Here’s when SEO Keyword Research With Broad Keyword Expansion can help!

When you want to understand how popular your localised keywords are in terms of search volume

When you want to localise your EN PPC keywords and expand to a different market.

What our clients say

Serious about penetrating international markets

Webcertain is one of the most transparent, honest and professional suppliers I have worked with in my ten years of marketing experience. They have a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts. If your company is serious about penetrating international markets with a sound search marketing strategy, I would highly recommend them.


When you are building a PPC campaign, it is important that you consider locally appropriate keywords to capture the way local users are searching for your products.

We will localise keywords from English into your target language, which involves providing equivalents of those keywords and modifying them to take into account the local culture. Our native specialist will then expand the research to add new relevant keywords ( up to 5 variations) to refine the list. 

We will also gather PPC data on the specified metrics for each identified keyword using advanced analytics tools and methodologies.

Quality process

The process begins with you completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide us with a list of English seed words that you would like us to localise and expand in your target language.

A native specialist, under the supervision of your Project Manager, will take your seed list and localise the keywords into your target language, ensuring that they reflect the local culture and are as close a match as possible to the English. They will then carry out further research to provide up to 5 keyword variations in the target language.

They will compile all these keywords into a report, along with their PPC data such as search volume, competition data and low/high cost-per-click bid. Finally, we will indicate the most important keywords that should be used within the content of the ads to increase relevancy.

We will send you a report containing all the localised keywords with their relevant PPC data in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times