PPC Keyword Research with Focused Keyword Expansion

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In order for your PPC ads to be successful, they must contain plenty of appropriate keywords in your target language. We will localise your target keywords and identify additional opportunities. All our researchers are experienced PPC marketers and being native to the target market, are naturally in tune with local marketing norms and cultural nuances. We'll deliver an easy-to-use report containing a list of important, localised keywords and search volume data that can be used to inform your PPC ad optimisation efforts.


Here’s when PPC Keyword Research with Focused Keyword Expansion can help!

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    When you are launching a PPC campaign in another language and want to incorporate the closest equivalents to your current English keywords



PPC advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords on search engines. It is important that your ads have plenty of relevant and appropriate keywords as this will increase the likelihood of your ad appearing in search engine results and driving relevant visitors to your site.

We will localise keywords from English into your target language, which involves providing equivalents of those the keywords and modifying them to take into account the local culture. More than one localised version of the keyword can sometimes be provided depending on the search volume, in order to make the most of all opportunities in the target market. In addition to the list of keywords, we will provide search volume data and a back translation into English for each listed keyword.


Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide the list of English keywords that you want us to localise in your target language.

A native PPC specialist, under the supervision of your project manager, will localise your keywords into your target language, ensuring that they reflect the local culture and are as close a match as possible to the English. Sometimes, more than one localised version can be provided. You will receive these localised keywords in a list along with English back translations and search volume data.

We will send you a report containing all the localised keywords, back translations and search data in an Excel or PDF format.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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PPC Keyword Research with Focused Keyword Expansion

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