Why conduct international PPC keyword research for Google?
Google is the most popular search engine in the world, with over 80% of the global market share and well over 90% share in many countries. Google AdWords advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords on the search engine. It is important that your ads have plenty of relevant and appropriate keywords as this will increase the likelihood of your ad appearing in the Google search results and driving relevant visitors to your website.
It is essential that keyword research is conducted from scratch for each target market by a native of that country. This is because keywords cannot simply be translated, but instead are the natural product of the culture and language that is unique to that country. Researching keywords from scratch ensures that you take into account any colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.
A native linguist will research and compile a list of relevant and quality keywords that your target audience actually searches for on Google, including a back translation into English if necessary. They will also research the search volume data, estimated cost-per-click and the competition data.