Monthly Manual Report


When we are working on your PPC campaign, it can be useful for you to understand exactly what we are doing and the results our efforts are having on your campaign performance. At the end of every month, we will produce a report detailing our actions from the last month, our future action plan, and in-depth analysis of your campaign data including details about your KPI in graph and table form. This report will be sent to you in a PowerPoint, Word or PDF format.

Here’s when Monthly Manual Report can help!

  • 1

    When you want a full understanding of your campaign

  • 2

    When you have launched a very large campaign


When we are working on your PPC campaign, it is useful for you to understand what we are doing and the results our actions are producing. This can give you an insight into your performance and can also inform your future instructions to us to further refine your campaign to achieve your desired results.

We will produce a Monthly Manual Report that will fully explain your campaign and will contain the list of actions taken during the month and the actions to be taken the next month. The report will also provide in-depth data on your KPIs in both graph and table format.

This report will be sent to you at the end of every month in a PowerPoint, Word or PDF format.

Quality process

At the end of each month, your account manager will gather all the data related to your campaign. Your PPC strategist will analyse this data to gain an in-depth understanding of your campaign performance and activity. They will summarise this in a report, along with what has been achieved and what the next steps should be.

The report will include a variety of detailed data about your campaign, such as:

  • Overall performance on a month on month basis
  • KPI (clicks, impressions, click-through rate, cost per click, average rank, media spends, sales/leads*, revenue*, return on investment*, cost per sale*) in both graphs and tables
  • A summary of campaign optimisation tasks carried out during the last month
  • A summary of the future action plan
  • Country insights (bank holidays, SEM news, events etc.)

* Only possible when the Unica tracking is in place.

You will receive the report on a monthly basis in a PowerPoint, Word or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times