When we are working on your PPC campaign, it can be useful for you to understand exactly what we are doing and the results our efforts are having on your campaign performance. At the end of every month, we will produce a report detailing our actions from the last month, our future action plan, and in-depth analysis of your campaign data including details about your KPI in graph and table form. This report will be sent to you in a PowerPoint, Word or PDF format.

This service can help...

When you want a full understanding of your campaign.

When you have launched a very large campaign.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


When we are working on your PPC campaign, it is useful for you to understand what we are doing and the results our actions are producing. This can give you an insight into your performance and can also inform your future instructions to us to further refine your campaign to achieve your desired results.

We will produce a monthly manual report that will fully explain your campaign and will contain the list of actions taken during the month and the actions to be taken the next month. The report will also provide in-depth data on your KPIs in both graph and table format.

This report will be sent to you at the end of every month in a PowerPoint, Word or PDF format.

How it works

At the end of each month, your Account Manager will gather all the data related to your campaign. Your PPC Strategist will analyse this data to gain an in-depth understanding of your campaign performance and activity. They will summarise this in a report, along with what has been achieved and what the next steps should be.

The report will include a variety of detailed data about your campaign, such as:

  • overall performance on a month on month basis
  • KPI (clicks, impressions, click-through rate, cost per click, average rank, media spends, sales/leads*, revenue*, return on investment*, cost per sale*) in both graphs and tables
  • a summary of campaign optimisation tasks carried out during the last month
  • a summary of the future action plan
  • country insights (bank holidays, SEM news, events etc.)

* Only possible when the Unica tracking is in place.

You will receive the report on a monthly basis in a PowerPoint, Word or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times