Identifying keywords truly relevant to local markets
For marketers seeking to improve visibility in the organic search results, the first step is to identify the search queries used by the target audience in a specific market. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined and form the basis of all on-page and off-page website optimisation efforts.
All research is conducted by an experienced search marketer and native speaker of the required target country. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as average local or regional search volume.
We recommend that research is refreshed on a regular basis to identify changes in the patterns of search within a specific market.
Always going the extra mile to meet client needs
It has been a real pleasure working with Webcertain. The entire team demonstrated very high professionalism throughout the course of the project. They have met the assigned deadlines, provided alternative solutions where issues occurred and were highly responsive, always going an extra mile to meet our needs.
Valuable insights into different cultures
Webcertain's local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets.