Trained search marketers who speak the language

In order to produce content that targets your specific target audience, it is important to use popular and relevant keywords. We will localise your target keywords and identify additional opportunities. All our researchers are experienced search marketers and being native to the target market, are naturally in tune with local marketing norms and cultural nuances. We'll deliver an easy-to-use report containing a list of important, localised keywords and search volume data that can be used to inform your website optimisation efforts.

When can keyword localisation help you?

When you want to improve your international SEO.

When you want to discover keyword opportunities in your target language but lack the time or linguistic resources to do so.

When you are translating your website and want to incorporate the closest SEO opportunities to your current English keywords.

Why keyword research needs to be done from scratch for each target market

What our clients say

Serious about penetrating international markets

Webcertain is one of the most transparent, honest and professional suppliers I have worked with in my ten years of marketing experience. They have a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts. If your company is serious about penetrating international markets with a sound search marketing strategy, I would highly recommend them.

Localising keywords for your target market

When internet users surf the net and enter queries into search engines, they usually only look at the first page of search results. It is therefore imperative that your website appears high up in the search engine results. To improve your visibility in the organic search results, you must use keywords that are popular in your target language and market as this will increase relevant traffic to your website.

We will localise keywords from English into your target language, which involves providing equivalents of those the keywords and modifying them to take into account the local culture. More than one localised version of the keyword can sometimes be provided depending on the search volume, in order to make the most of all opportunities in the target market. In addition to the list of keywords, we will provide search volume data and a back translation into English for each listed keyword.

How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your SEO objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide us with a list of English keywords that you want us to localise in your target language.

A native speaker, under the supervision of your Project Manager, will localise your keywords into your target language, ensuring that they reflect the local culture and are as close a match as possible to the English. Sometimes, more than one localised version can be provided. You will receive these localised keywords in a list along with English back translations and search volume data.

We will send you a report containing all the localised keywords, back translations and search data in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times