Trained search marketers who speak the language

In order to produce content that targets your specific target audience, it is important to use popular and relevant keywords. We will expand your seed keywords through identifying additional keyword opportunities taking into account the local culture. All our researchers are experienced search marketers and being native to the target market, are naturally in tune with local marketing norms and cultural nuances. We'll deliver an easy-to-use report containing a list of important, expanded keywords and search volume data that can be used to inform your website optimisation efforts.

This service can help...

When you want to improve your international SEO.

When you want to discover keyword opportunities in your target language but lack the time or linguistic resources to do so.

When you are translating your website and want to incorporate the closest SEO opportunities to your current keywords.

Want to learn more?

What our clients say

Serious about penetrating international markets

Webcertain is one of the most transparent, honest and professional suppliers I have worked with in my ten years of marketing experience. They have a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts. If your company is serious about penetrating international markets with a sound search marketing strategy, I would highly recommend them.

Expanding keywords for your target market

When internet users surf the net and enter queries into search engines, they usually only look at the first page of search results. It is therefore imperative that your website appears high up in the search engine results. To improve your visibility in the organic search results, you must use keywords that are popular in your target language and market as this will increase relevant traffic to your website.

We will expand your seed keywords, which involves providing additional keyword opportunities taking into account the local culture. More than one version of the keyword can sometimes be provided depending on the search volume, in order to make the most of all opportunities in the target market. In addition to the list of keywords, we will provide search volume data and a back translation into English for each listed keyword.

If your keywords are not in the target language (in English), you will need to order: Keyword Localisation and Expansion. This service will localise your list of keywords as well as providing equivalents for more opportunities.

How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your SEO objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide us with a list of keywords in the target language that you want us to expand.

A native speaker, under the supervision of your Project Manager, will expand your keywords in the target language, ensuring that they reflect the local culture. Sometimes, more than one expansion can be provided. You will receive these expanded keywords in a list along with English back translations and search volume data.

We will send you a report containing all the expanded keywords, back translations and search data in an Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times