Localising keywords for your target market
When internet users surf the net and enter queries into search engines, they usually only look at the first page of search results. It is therefore imperative that your website appears high up in the search engine results. To improve your visibility in the organic search results, you must use keywords that are popular in your target language and market as this will increase relevant traffic to your website.
We will localise keywords from English into your target language, which involves providing equivalents of those the keywords and modifying them to take into account the local culture. More than one localised version of the keyword can sometimes be provided depending on the search volume, in order to make the most of all opportunities in the target market. In addition to the list of keywords, we will provide search volume data and a back translation into English for each listed keyword.