Geo-targeting your website by using the correct language will improve its visibility in your target market’s search engines and can make the difference between success and failure in international SEO. An SEO strategist will conduct an audit on your website to check that you are using the correct language throughout your website. They will also check your website’s local search engine penetration and saturation. The audit will be delivered to you in a PDF or Excel format.
When your website is not performing well in your target country’s search engines
When other versions of your website are out-ranking the correct version of your site in your target country
It is very important for search engines to be able to recognise the language of your website as it will help them to determine if your website is relevant to the user who is performing the search and improve your geo-targeting.
An SEO strategist will conduct an audit on your website to confirm if search engines can accurately determine the language of your website. The audit will highlight both content and source code language recognition issues and will also determine your local search engine penetration (the proportion of your target market using the country’s primary search engine) and saturation (the number of pages that the search engine has indexed from your website).
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.
An SEO strategist will conduct an audit on your meta data, URLs, page content and currency to check that the correct language is being used throughout your website. They will also investigate your website’s penetration and saturation in your target market’s most popular search engine.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.