Internal links are those which point from one page to another on the same website. They enhance the user experience on you website, as well as support your SEO efforts by making it easier for search engine spiders to crawl and index your pages. With this service, an SEO Specialist will identify keywords on your website that you could use as anchor text for hyperlinks pointing to your target URL.

This service can help...

When you want to enhance the visitor experience on your website.

When you want to improve the ranking of a particular keyword.

When you want to improve your website's SEO value.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Internal links are links that point from one page to another on the same website. They are typically used in navigation to direct users around the website.

Good internal linking on your website supports your SEO efforts, as internal links enable search engine spiders to easily crawl and index your website. Indexing is essential for your webpages to appear in search engine results. Good internal linking also enhances the experience for users browsing your website as it aids navigation, and reduces bounce rates, as it helps them easily find what they are searching for.

A native SEO Specialist will study your website and identify opportunities to insert a hyperlink pointing to your target URL.

How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your website's objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know the destination URL that you want us to focus on, as well as any keywords you want us to target.

A native SEO Specialist, under the supervision of your Project Manager, will take your destination URL and compile a list of keywords that make appropriate anchor tags for hyperlinks pointing to the destination URL, if you do not supply any target keywords yourself. They will then go through your website looking for these keywords and identifying possible internal linking opportunities.

We will send you the keywords and their location on your website in a PDF or Word format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times