Improve the rankings of your website compared to competitors

Understanding your competitors' website SEO can help inform and improve your own SEO efforts. It is important that your website performs better than your competitors as people are more likely to visit and convert on a website that ranks higher in the search results. An SEO Strategist will conduct an analysis on your competitors' websites, analysing the key components of their on-page and off-page SEO efforts and providing recommendations on how you can improve your own website's SEO. The audit will be delivered to you in a PDF file, with additional data delivered in an Excel format.

An SEO competitor analysis can help...

When you want to identify your main online competitors.

When you want to determine how your competitors are performing in online search compared to your website in a given market space and know how to improve.

When you want to identify the areas in which your competitors are outranking you.

When you want to know if you need more quality content to compete with your competitors.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

How can competitor insights help you?

It is important to know where your website stands compared to your main competitors'. Determining which SEO aspects are causing your competitors' websites to perform better than yours will help you to improve your own website's performance and effectively take the lead over competitors.

We will conduct a comprehensive review of your website compared to selected competitor websites for a range of SEO factors. You will receive a report, which will include:

  • general and specific insights into how your competitors' websites are performing compared to yours in terms of organic rankings, backlink profiles and domains
  • identification of keywords for which your competitors are performing better
  • specific on-page and off-page recommendations for your website to gain a competitive advantage

How an SEO competitor analysis works

The process begins by completing a briefing questionnaire to clarify your website URL, the competitors you want us to analyse, and the market areas and keywords you want the analysis to focus on. This briefing will be visible to all the team members involved with delivering the analysis and is the foundation for all our quality checks. If you do not know the competitors you want to analyse, we will choose the ones which we feel are appropriate. If you do not know the keywords you want us to focus on, please order keyword research separately.

An SEO Strategist will carry out the analysis on your chosen competitors' websites, firstly running competitor ranking reports on the supplied keywords (or those discovered through keyword research). After analysing this data, they will then perform the rest of the audit, checking your competitors' websites for the following SEO factors:

  • search engine saturation and rankings
  • link popularity and backlink structure
  • domains and hosting
  • page titles and meta tags
  • on-page elements

They will also provide recommendations on how you can improve on-page and off-page aspects of your own website's SEO.

We will send you the contents of audit in a PDF file, along with appendices with additional data in an Excel spreadsheet.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times