How an SEO competitor analysis works
The process begins by completing a briefing questionnaire to clarify your website URL, the competitors you want us to analyse, and the market areas and keywords you want the analysis to focus on. This briefing will be visible to all the team members involved with delivering the analysis and is the foundation for all our quality checks. If you do not know the competitors you want to analyse, we will choose the ones which we feel are appropriate. If you do not know the keywords you want us to focus on, please order keyword research separately.
An SEO Strategist will carry out the analysis on your chosen competitors' websites, firstly running competitor ranking reports on the supplied keywords (or those discovered through keyword research). After analysing this data, they will then perform the rest of the audit, checking your competitors' websites for the following SEO factors:
- search engine saturation and rankings
- link popularity and backlink structure
- domains and hosting
- page titles and meta tags
- on-page elements
They will also provide recommendations on how you can improve on-page and off-page aspects of your own website's SEO.
We will send you the contents of audit in a PDF file, along with appendices with additional data in an Excel spreadsheet.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
VP Marketing Berlitz and ELS