Brand captains ensure the quality of your content

Brand captains are specially-trained freelancers who are trained in your brand's essence, tone and audience, as well as your industry's terminologies and nuances. They help you to maintain consistency and quality across all your written content in a particular language by performing a quality check on this content before it is published. With this service, we will recruit and help to train your brand captain.

This service can help…

When you do not have native speakers available in-house to sign off your content.

When you have difficulties with certain market reviewers.

When your dedicated in-house resources do not have the time to quality check your content.

When you need somebody who is specifically trained and managed to handle this task.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

What is a brand captain?

A brand captain, also known as a brand ambassador or language captain, undergoes comprehensive training to master your brand's essence, tone and audience. This process crafts a freelance specialist well-versed in your industry's terminologies and nuances.

These local brand captains work in tandem with you, meticulously reviewing and approving all published content assigned to them. They serve as guardians of your brand voice, meticulously ensuring the use of accurate industry-specific terms.

Brand captains are handpicked and tailored for you and your needs, and are dedicated to maintaining your brand integrity.

How it works


Your brand captain is sourced by our talent management team. The recruitment process is tailored to your needs and language requirements. Candidates must focus on reviewing style and tone, offering edit suggestions and observations, ensuring uniformity across all reviewed content.​ The recruitment process usually takes approximately three weeks.


You play an active role in aligning the brand captain with your brand. This is done through initial immersion and ongoing briefings, brand updates and necessary training.​


To maintain consistency, all language materials are directed to the brand captain. The average output is approximately 800 words per hour. The brand captain advocates for you and is expected to challenge the translation as required.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times